Sabrosura was a national tourism initiative created for ProColombia, Colombia's global promotion agency, developed through Sancho BBDO. The project called for a full creative system — logo, illustration suite, and art direction for photography — all built around the richness of Colombian culture and gastronomy.
At the heart of Sabrosura were a series of musical video productions that became standout successes, resonating deeply with both domestic and international audiences. From concept through execution, I led the visual direction of a campaign that put Colombia's flavor, energy, and spirit on the world stage.
Brand identity | Illustration | Art direction | Video production | Tourism campaign
