I'm a multi-disciplinary art director with 10+ years of experience building brands that are as strategic as they are beautiful. My work spans brand identity, campaign development, editorial direction, and social media — always with intention, always with a global perspective. 

Currently, I'm an Associate Creative Art Director at Vertiv, a global technology organization, where I sit at the heart of the creative process — conceiving and executing integrated campaigns across North America, Latin America, EMEA, and APAC, while providing day-to-day art direction and quality control across the broader design team. It's a role that lives equally in the making and the guiding. Before that, I shaped tourism campaigns for ProColombia and honed my craft at agencies including Sancho BBDO and Leo Burnett, working across categories from FMCG to financial services. 

Whether I'm directing a photo shoot, building a visual identity from scratch, or guiding a design team toward stronger work, I bring the same things to the table: a sharp creative eye, a clear strategic mind, and a deep belief that good design tells a story worth listening to.

When I'm not working, you'll find me traveling somewhere new, getting my hands dirty with clay, or championing the kind of design that makes people feel something..